Sorella - You feel you are alive!

• What is Sorella?

Sorella is an exquisite brand of products created by Orkla Foods concern which shapes a new symbol of quality among its assortment categories. It was launched on the market in 1994 as a brand associated with frozen pizza. At present, it is jams which are the main product category our company dedicates the Sorella brand to.

• What kind of assortment does the Sorella brand include?

The Sorella brand includes such product categories as jams (the main category) as well as frozen pizza and ready made meals.

• Why are Sorella jams so exquisite?

Bearing in mind all those who love the genuine taste of fruit, their smell and colour we have prepared subtle jams permeated with nature. Sorella jams mean summer, the sun, carefully balanced sweetness and considerable quality.

Sorella is also a sheer novelty on the Polish jam market. A distinctive and innovative form of fruit preserves packed in a plastic container, convenient in use.

THE ATTRIBUTES OF THE NEW JAM:

1. Liquidized fruit – a unique, velvet form of the product; the jam ideal particularly for children, who like sweets without distinct chunks of fruit; moreover, it means substantial convenience for parents – their children need neither a knife nor a spoon, and they do not get dirty.
   
2. The recipe and fruit content is the same as in the case of other jams on the market which are available in glass containers.
   
3. A handy bottle - convenient and safe, does not deform when being squeezed. It is transparent which allows for seeing the consistency , the colour and the quantity.
   
4. A cap with a dispenser an attractive, unique and convenient solution which allows for :
   - easy and hygienic usage of the product,
   - accurate dosing, easy spreading,
   - safety – no air is allowed access to the interior of the bottle thanks to which the jam remains fresh and therefore good for consumption for much longer.
   
5. A two phase capping prevents the jam from spilling.
   
6. A modern (tasty) logo symbolizes cheerfulness, pleasure and energy.

• Why are the Sorella brand products worth choosing?
  

All the Sorella brand products guarantee the highest quality in affordable prices.
Moreover, Sorella jams are characterized by their intense fruit taste and fresh aroma. Hence, customers associate the Sorella brand products with summer, heat, joviality and nice moments spent with the nearest and dearest.

• How quickly can you distinguish Sorella products on shop shelves?
  

All the Sorella brand products are easily recognizable due to the logotype which was upgraded in autumn 2006. Its shape itself symbolizes happiness and cheerfulness. The warm red colour evokes very positive emotions and increases your energy.

The former logo		The new logo

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